Messi Messages
Lay's Award winning campaign
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When your phone buzzes and it's Messi
Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Or at least until now - Introducing Messi Messages. We got fans to invite Lay’s into their private chats by letting them send personalised video invites from Messi. Fans could choose from multiple languages and variables, which would then be deepfaked into an easy-to-share message from The G.O.A.T himself.
Create yours at – messimessages.com
