That’s L’Esprit Libre
The world as it is
Club Med’s new campaign, ‘That’s L’Esprit Libre’ strips away the clutter of modern life, tapping into those moments when we are truly, simply, happy.
The fully integrated campaign is about setting ‘L’Esprit Libre’ as a way of life, elevating the very reason Club Med was originally founded over 50 years ago. It’s led by a suite of films and key visuals amplified in social and digital channels across global markets.
Idea
Club Med’s new campaign, ‘That’s L’Esprit Libre’ strips away the clutter of modern life, tapping into those moments when we are truly, simply, happy.
The fully integrated campaign is about setting ‘L’Esprit Libre’ as a way of life, elevating the very reason Club Med was originally founded over 50 years ago. It’s led by a suite of films and key visuals amplified in social and digital channels across global markets.
Impact
Club Med’s new campaign, ‘That’s L’Esprit Libre’ strips away the clutter of modern life, tapping into those moments when we are truly, simply, happy.
The fully integrated campaign is about setting ‘L’Esprit Libre’ as a way of life, elevating the very reason Club Med was originally founded over 50 years ago. It’s led by a suite of films and key visuals amplified in social and digital channels across global markets.
Impact
Club Med’s new campaign, ‘That’s L’Esprit Libre’ strips away the clutter of modern life, tapping into those moments when we are truly, simply, happy.
The fully integrated campaign is about setting ‘L’Esprit Libre’ as a way of life, elevating the very reason Club Med was originally founded over 50 years ago. It’s led by a suite of films and key visuals amplified in social and digital channels across global markets.
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Quote from
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CEO of Club Med
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